Do You Really Need a Tour Guide In Cozumel? Are you planning a trip to Cozumel and wondering if hiring a tour guide is worth the investment? Let me tell you, my friend, there are plenty of benefits to enlisting the help of a knowledgeable local to show you around this beautiful island. A tour guide can provide you with insider knowledge and access to hidden gems that you wouldn’t find on your own. From secret beaches to local hotspots, a guide can take you off the beaten path and show you a side of the island that most tourists never get to see.